SUBJECT AND PURPOSE
Not a Boring Trip – hereinafter NBT, is a world leader in the extreme sports equipment and powertrain industry.
We are committed to protecting your privacy and maintaining a general policy of openness about how we collect, use and disclose your Personal Information (as defined below). This Privacy Policy applies to a variety of information, including Personal Information, collected about you by NBT. The purpose of this Privacy Policy is to inform you of NBT’s practices regarding the collection, use and disclosure of Personal Information that may be provided when you visit or use our websites or services and related products or otherwise collected by us.
This Privacy Policy also explains how you can contact us if you have any questions or if you wish to change or delete any Personal Information that NBT may hold about you. We strongly encourage you to take the time to review this Privacy Policy and retain it for future reference.
If you are a California resident, you may be granted additional rights under California law with respect to processing your Personal Information.
PERSONAL DATA AND ANONYMIZED INFORMATION
For purposes of this Privacy Policy
- The term “Personal Information” means information about an identifiable individual;
- The term “Non-Personal Information” means information that cannot be used to identify you (such as aggregated statistical data).
Non-Personal Information does not contain Personal Information, so the collection or processing of any Non-Personal Information may not comply with the collection, use or disclosure rules set forth in this Privacy Policy. Any Non-Personal Information disclosed in this Privacy Policy is provided for informational purposes only.
WHAT PERSONAL DATA WE COLLECT
Information provided to us by you
We collect information that you voluntarily provide to us, such as your name, communication language, phone number, mailing address, and e-mail address, when you want to learn more about NBT products and services, when you become a NBT product owner, or when you contact our customer service team for assistance regarding NBT products you have purchased or for after-sales service.
Automatically collected information
We may automatically collect information about you that we receive, such as through cookies and similar technologies, when you use our websites or those of our dealers or distributors. We may, for example, collect information about the type of device you use to visit our websites, information about your operating system and version, your IP address, your general geographic location based on your IP address, the type of browser you use, the web pages you view on our websites or the websites of our dealers or distributors, and how you interact with the content available on our websites.
Information collected from other sources
We may receive information about you, such as demographic information, from other sources, including third parties, such as dealer network partners and partners with whom we offer services or participate in joint marketing activities. We may also receive information about you from social media such as Facebook and Twitter, for example, when you interact with us on these platforms. We protect data collected from third parties by applying the measures outlined in this Privacy Policy and by following any additional restrictions imposed by the data source.
Information collected as a result of your interaction with the company.
HOW WE USE YOUR PERSONAL INFORMATION
NBT uses the data we collect to provide you with information about NBT products and services, which includes using the data to improve and personalize your experience. We also use the data to contact you, for example, to resolve problems with your account, to report new NBT products or services available, safety concerns and other news.
NBT uses the data for the following purposes:
Customer support
We use data to respond to customer inquiries, diagnose problems with NBT products, make repairs, and provide other customer service and support.
Protecting, securing and resolving disputes
We use data to ensure your protection and safety, to detect and prevent theft, to resolve disputes, and to enforce our agreements.
Communication, personalization, marketing and advertising
We use the data we collect to carry out and personalize our communications with you. For example, to comply with applicable anti-spam laws, we may contact you by e-mail or other electronic means to inform you about new NBT products or services, provide you with personalized service, inform you about a technical problem, or invite you to participate in a survey.
Sales and after-sales service
Our sales and after-sales departments will use your information to make your purchase and to set up and service the NBT product you have purchased. We will receive your contact information, information about your equipment and its configuration, and information about your purchases and maintenance when you purchase, service or repair your equipment from or through our sales and after-sales departments in order to use this information to provide the services you request and notify you of problems with your equipment. NBT may access this information to correct technical or other problems with the provision of these services, to be able to make product improvements, to verify information in certain cases, such as warranty cases or proper recall notices.
Employment and personnel search
When you respond to posted positions, we will collect and process your Personal Information for the purposes of recruiting, processing your resume, determining if your resume matches the position you responded to, contacting you about your resume or obtaining additional information, and better understanding who is responding to NBT positions and how best to attract candidates for NBT positions.
Anonymized Information
We also use Impersonal Information. So, for example, we can:
- Collect and analyze aggregated and/or anonymized information to produce statistics for research purposes and to develop and improve NBT products and services, including maintaining and improving the performance and customer experience of our NBT products and services and developing and implementing new features or functionality;
- Use cookies and similar technologies to provide you with the most relevant NBT advertising. Using cookies and collected data, we may build target audiences that include lists of users and share them with authorized third parties to reach people who may have interests similar to those demonstrated by visitors to NBT websites;
- conduct aggregate analysis and leverage business intelligence to enable us to operate, protect the company, make informed decisions and report on our performance.